Privacy policy

Your Privacy at Sum Good – At a Glance
We know you’re trusting us with your information when you shop with Sum Good, and we take that seriously.
  • What we collect
    We collect basic details like your name, contact information, payment details, and what you browse or buy, so we can process your orders and improve your experience.
  • How we use it
    We use your information to:
    • Process and deliver your orders
    • Manage your account and customer support
    • Personalize your experience and recommend products
    • Send you updates and offers (only if you want them)
    • Keep our store secure and comply with the law
  • How we share it
    We share your information only with trusted partners who help us run our store (like payment processors, shipping providers, and Shopify). They are not allowed to use your information for their own unrelated purposes.
  • Your choices
    You can:
    • Opt out of marketing emails at any time
    • Ask to access, correct, or delete your information (where your local laws allow it)
    • Contact us with any questions about how your data is used
  • How we protect it
    We use reasonable security measures to help protect your information, and we keep it only as long as needed to run our business, fulfill orders, and meet legal requirements.
If you’d like more detail, please read our full Privacy Policy below. And if you have any questions, you can always reach us at info@sumgood.ca.
Full Policy
Last updated: June 15, 2026
Sum Good Foods Inc. (“Sum Good”, “we”, “us”, or “our”) operates this online store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will govern.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we say “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include anonymized or de‑identified information that cannot reasonably be linked back to you.
Depending on how you interact with the Services, where you live, and what applicable laws require or permit, we may collect or process:
  • Contact details such as your name, billing address, shipping address, phone number, and email address.
  • Financial information such as credit or debit card details, payment card information, transaction details, and payment confirmation.
  • Account information such as your username, password, security questions, preferences, and account settings.
  • Transaction information such as items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, along with your past orders.
  • Communications with us such as messages you send when contacting customer support or otherwise communicating with us.
  • Device information such as details about your device, browser, and network connection, including IP address and other unique identifiers.
  • Usage information such as how you interact with and navigate the Services, including dates, times, and pages or features used.
Personal Information Sources
We may collect personal information from:
  • You directly, when you create an account, visit or use the Services, complete a purchase, or communicate with us.
  • Your devices and usage, automatically, when you access or use the Services (including via cookies and similar technologies).
  • Our service providers, when they collect or process personal information on our behalf.
  • Our partners or other third parties, where permitted by law.
How We Use Your Personal Information
How we use your personal information depends on how you interact with us and which Services you use. We may use personal information for the following purposes:
1. Provide, tailor, and improve the Services
We use your personal information to:
  • Provide, operate, and maintain the Services.
  • Process your payments and fulfill your orders.
  • Create, maintain, and manage your account.
  • Arrange shipping and, where applicable, facilitate returns or exchanges.
  • Remember your preferences and items you’re interested in.
  • Send notifications related to your account, orders, and transactions.
  • Enable you to post reviews and feedback.
  • Personalize and improve your shopping experience and our product offerings.
2. Marketing and advertising
We may use your personal information for marketing and promotional purposes, including to:
  • Send marketing, promotional, and advertising communications (for example by email, SMS, or postal mail).
  • Show you online ads for our products or services on the Services or on other websites.
  • Tailor marketing based on your purchases, browsing behaviour, or interactions with the Services.
You can manage your marketing preferences as set out below under “Your Rights and Choices.”
3. Security and fraud prevention
We use personal information to:
  • Authenticate your account and provide a secure shopping experience.
  • Detect, investigate, and help prevent fraudulent, illegal, unsafe, or malicious activity.
  • Protect the security and integrity of our Services and the safety of our customers and the public.
You are responsible for keeping your account credentials secure. Please do not share your username, password, or other access details with anyone.
4. Communicating with you
We use personal information to:
  • Provide customer support and respond to your questions.
  • Communicate with you about your orders, account, and use of the Services.
  • Maintain and manage our relationship with you.
5. Legal reasons
We may use and disclose personal information to:
  • Comply with applicable laws and legal obligations.
  • Respond to valid legal process, including requests from law enforcement or government agencies.
  • Investigate, defend, or participate in legal claims, disputes, or proceedings.
  • Enforce our terms, policies, or other agreements.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes, always subject to this Privacy Policy:
  • Service providers and vendors
    With Shopify and other third parties that provide services on our behalf, such as payment processing, IT and hosting, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • Business and marketing partners
    With business and marketing partners who help us deliver marketing and advertising, including personalized advertising based on your activity with our store and, where applicable, with other merchants. These partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of certain types of targeted advertising.
  • At your request or with your consent
    When you ask us to disclose information or otherwise consent to disclosure, including to ship products, use social media widgets, or log in via third‑party integrations.
  • Within our corporate group
    With our affiliates or within our corporate group for business and operational purposes.
  • For legal or business reasons
    In connection with a business transaction (such as a merger, acquisition, or sale of assets), and as needed to comply with legal obligations, enforce our terms, and protect our rights, property, and the rights of our users or others.
Relationship with Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to help us operate and improve our business.
Information you submit through the Services is transmitted to and processed by Shopify and certain third parties (which may be located outside your country) so the Services can function and be improved. Shopify may also use personal information collected through your interactions with our store, along with data from other merchants using Shopify, to provide enhanced features and services.
In these situations, Shopify is responsible for its own processing of personal information, including responding to any requests you may make to exercise your privacy rights with respect to data Shopify controls.
To learn more about how Shopify processes personal information and your rights in relation to Shopify, please see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
The Services may contain links to websites or platforms operated by third parties. If you follow these links, any information you provide is governed by those third parties’ privacy and security policies, not ours.
We are not responsible for the privacy, security, or content of third‑party websites or services. Information you provide in public or semi‑public spaces (including social media) may be visible to others and may be used by us or third parties consistent with those platforms’ terms.
Our inclusion of third‑party links does not, by itself, imply any endorsement of those sites or their operators.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below so we can delete it where appropriate.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information (as those terms may be defined under applicable law) of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable physical, technical, and administrative safeguards to protect personal information. However, no system or transmission method is completely secure, and we cannot guarantee absolute security. We recommend that you avoid sending sensitive information to us via unsecure channels.
We retain personal information for as long as necessary to:
  • Operate the Services and maintain your account.
  • Provide products and services you request.
  • Comply with legal obligations.
  • Resolve disputes and enforce our agreements.
Retention periods may vary based on the type of data and applicable legal requirements.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights with respect to your personal information (subject to applicable law and certain exceptions):
  • Right to access / know – The right to request access to personal information we hold about you.
  • Right to delete – The right to request that we delete personal information we maintain about you.
  • Right to correct – The right to request correction of inaccurate personal information.
  • Right to portability – The right to receive a copy of your personal information in a usable format and, where feasible, have it transferred to another entity.
  • Managing communication preferences – You may opt out of marketing emails at any time by using the unsubscribe link in our messages. Even if you opt out of marketing, we may still send you non‑promotional messages related to your orders or account.
You can exercise these rights where indicated on the Services or by contacting us using the details in the Contact section below.
For information on how Shopify uses and processes your personal information and any rights you may have in relation to Shopify’s processing, please visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of your rights. We may need to verify your identity before processing certain requests, as permitted or required by law. Where allowed, you may also designate an authorized agent to make requests on your behalf. We may require proof of your authorization and may ask you to confirm your identity directly.
We will respond to your request within the timeframe required by applicable law.
Complaints
If you have any concerns or complaints about how we handle your personal information, please contact us first using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority or regulator.
International Transfers
We may transfer, store, and process your personal information outside the country in which you live. These locations may have different data protection laws than your home jurisdiction.
If we transfer personal information from the European Economic Area (EEA) or the United Kingdom (UK) to a country that has not been deemed to provide an adequate level of protection, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms, unless another lawful transfer basis applies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for operational, legal, or regulatory reasons. When we do, we will post the updated policy on this page and revise the “Last updated” date above. We will provide additional notice of material changes as required by law.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, please contact us at:
Email: info@sumgood.ca